Why Tell a Story?
Simply put, the alternative to telling a story is not telling a story.
Except there’s no such thing as not telling a story.
That logo you’re using tells a kind of story, good or bad.
The design of your website tells one too, whether you created it yourself on Squarespace or paid somebody a month’s worth of revenue to design and build it for you.
The partners in your supply chain, the social media platforms you post to, and the size of your staff (or lack of one) all tell people a clear story about your business.
The question is, are all those things telling the story you need people to hear so that they’ll want to do business with you?
If not, then what if you told a story that was intentional rather than accidental?
How about it? Are you ready?
Not convinced yet? I’ve written a few blog posts on the subject …
Our business is always telling a story about itself, whether we ever make a point of speaking it out loud or writing it down. The question is, are we telling the kind of intentional story that we need our potential customers to hear?
“Why does my business need a story anyway?” I hear this question from clients a lot. After all, for centuries, businesses didn’t need to tell a story to sell their wares. But times have changed.
Making time to find and plan and tell the story of your business can feel the way it does to put thought into what to make your family for dinner tonight. Neither is easy, but the payoff is totally worth it.