Who are you? No really.
What are the things about you that make you … you? Businesses choose all kinds of things they think prospective customers want to hear about them to put on their websites. Names and bios and locations and features and services. But none of these quite get to the bottom of WHO a company is. What they stand for (or against). How they do business.
In my Tuesday article this week, one of the critical “who” questions I recommended that businesses answer on their site was, “How do we (as a company) make a difference or give back to the community?”
Well, I ran across a business yesterday who answered this question for me in a memorable way, not on their website but on the wall of their waiting room.
Watch the video to find out how they did it.
Need help with the messaging on your website? Not sure if you need help but would like a complimentary website messaging analysis? Drop me a line here or connect with me on LinkedIn and let’s have conversation about it.