This happens through a process of phone or video calls, emails, and online research designed to answer key questions like …
Who and what is your business?
When, where, why, and how did it first come to life?
Who does it serve, what does it offer, and how is it special?
What is your market, and who are the other players in it?
What motivates your business? What does it stand for?
The end result of this collaborative process is a strategy document that answers mission critical questions like …
What are the challenges you address for customers?
What are the opportunities you create for them?
What is the unique promise only you can make to them?
Why do you care about their success?
And why should they care about yours?
The specific vehicle used to tell your story will vary depending on what it takes to inspire action from the future customers you’re trying to reach to grow your business.
Some possibilities include …
Professionally crafted text for websites and “About” pages
Fine tuning of or a complete reimagining of your website
Online articles, blog posts, and social media profiles
Scripts for multimedia projects, audio or video
Larger and long-term projects, like a book or an article series
Ghostwriting and co-authoring options available