What is the story we can tell clients -- through our actions -- that their time and their needs and their frustrations matter to us? How can we turn their red lights to green? The post Turning Red Lights To Green first appeared on Story Heller. Read more »

As a business, it’s worth asking yourself what the need is that you satisfy. More often than not, this isn’t the same thing as answering the question of what service it is you provide or what product you make. The post A Hole the Size of a Pocket first appeared on Story Heller. Read more »

When I started this blog a year ago, I wasn't sure where exactly I'd go with it. And I'm still not. But that year taught me a few things about where I'd like it to go in the future. The post The Year Behind … and Ahead first appeared on Story Heller. Read more »

What's the story you want to tell yourself about 2020 a decade from now? That it was a dumpster fire, best forgotten? Or that maybe, just maybe, it helped you become the person you needed to be? The post When 2020 is Hindsight, What Will Your Story About It Be? first appeared on Story Heller. Read more »

Not so long ago, the best way to get more business was to be the Rockefeller Center Christmas Tree in your field. But these days, even the wonkiest tree on the lot has a chance to be noticed. The post What About This One?! first appeared on Story Heller. Read more »

Scarcity is such a prolific author. and writes so many of the stories we live that we're often most thankful for the chance to be free of it. But what if we took the time to aim our thankfulness in another direction this year? The post Thankful for More Than the Least We Need first appeared on Story Heller. Read more »