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digital marketing

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Yes, But What About All the Squirrels?

So far this year, my win-loss record for avoiding squirrels with stage fright is about 150 and 1. And that one loss bothers me more than it probably should. But the fact is, it wouldn’t bother a self-driving car. If anything, the car’s record would likely be far worse. After all, I doubt most engineers will design an AI that actually “cares” (makes morality-based decisions) about squirrels.

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Articles

Our Audience Is People, Not Numbers

So as I read through those opt-out reasons today, particularly those last few, I was once again reminded that our newsletter subscribers do not consider themselves “subscribers.” It seems an obvious thing to say, but it bears remembering from time to time. They live, they have jobs, they change jobs, they get promotions, they retire, and some even decide to leave their jobs to go traveling.

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