Having trouble converting your website visitors into customers?

Worried your original content isn't strong enough to grow your business?

If so, you're not alone. These are common concerns for businesses these days.
More than ever, the messaging on your website is a critical component for its and your success.
WITHIN 5 SECONDS, people decide whether to continue reading ... or move on. Possibly to your competitor's site.
So if you haven't put careful thought into your marketing copy, or if your messaging isn't as persuasive or compelling as it could be, then you may be losing more business than you realize.
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Articles

Always Call the Impossible Shot

None of us can predict from which direction and whose mouths the pivotal words of wisdom will come that eventually form the pylons of our philosophy of life. In fact, too often, we don’t even recognize these words for what they are when they come our way.

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Articles

Understanding the 5 Business Languages

It’s only natural that those within a specific department will essentially ”speak the same language”–one distinct from other departments with different priorities. So then how do different departments within the same company manage to work together effectively and efficiently as a coherent team if they’re speaking different languages?  The short answer is that too often, they don’t.

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Articles

Navigating Workflow Choke Points

Identifying and dealing with choke points in our workflows is an important aspect not only of staying productive but staying happy with our jobs. Choke points eat up both our time and our patience. After all, nobody likes idling in standstill traffic, staring at the bumper of the car in front of them, envisioning the destination in their mind and frustrated at how far away it seems.

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Articles

Yes, But What About All the Squirrels?

So far this year, my win-loss record for avoiding squirrels with stage fright is about 150 and 1. And that one loss bothers me more than it probably should. But the fact is, it wouldn’t bother a self-driving car. If anything, the car’s record would likely be far worse. After all, I doubt most engineers will design an AI that actually “cares” (makes morality-based decisions) about squirrels.

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Articles

The Power of PEEK and POKE

So I fell down a rabbit hole the other day. As I was digging through a box in my storage unit, I ran across a very old flyer that I’ve held onto out of nostalgia all these years. On it, a grinning, sweater-clad William Shatner–not long after the first Star Trek movie but before Wrath of Khan–proclaimed the Commodore VIC-20 to be “The Wonder Computer of the 1980s.”

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Articles

Our Audience Is People, Not Numbers

So as I read through those opt-out reasons today, particularly those last few, I was once again reminded that our newsletter subscribers do not consider themselves “subscribers.” It seems an obvious thing to say, but it bears remembering from time to time. They live, they have jobs, they change jobs, they get promotions, they retire, and some even decide to leave their jobs to go traveling.

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