Who I Am & What I Do

My name is Randy Heller.

Who I am is somebody passionate about using words to teach people things they don’t know and to connect the things they do know, with a goal of allowing people to pursue their dreams and businesses to thrive.

What I do is help businesses and individuals tell their stories by crafting effective messaging strategies that show the world why they are the best at what they do, converting visitors into customers, and successfully communicating professional and personal brands.

My career started with a Master’s degree in Writing, and it remains the single most powerful tool at my disposal. It’s also why I’m a Master Writer.

No amount of technology, slick design, or algorithms can or will ever replace the raw ability, with words, to tell compelling stories that inspire emotional connections, share ideas in a way that everybody can easily understand, and convey critical information that helps people make hard decisions.

In the 20+ years since earning that writing degree, I’ve also answered the call of my left brain and honed my “hard” skills in digital marketing, web development, list and audience building, analytics, and coding. I’ve worked for myself and I’ve worked for others, both at a corporate and small business level.

This breadth of experience means that what I do goes beyond copywriting.

By first understanding and embracing the finer points of your business and marketing goals, I use words to build a bridge between you and your audience, your customers, and your potential customers.

Visit the Services page to see how I can help you.

What’s the story you’re trying to tell and how can I help you tell it?

Connect with me on LinkedIn or contact me here and let’s discuss.

For samples of my content, be sure sure to read my articles and watch my videos here, on LinkedIn, or at Medium.com.

Here’s what some clients and co-workers have to say …

A Secret Weapon

Randy is the real deal!! It’s rare to find someone that thinks as big picture that still understands the minutia, and who has enough experience while remaining abreast of all the new tech, solutions, programming languages, UI, UX, and more. He is patient, results-driven, and brings a unique perspective to his digital solutions – in my experience with our website copy, flow, conversions, etc. Randy is a secret weapon and his reputation (which is why I reached out as a prospective client initially) precedes him. I’m fortunate to have found and worked with (and continue to work with) Randy, and am delighted to recommend and endorse him.

Cory Warfield
CEO of ShedWool

Creative, Detail Oriented

I worked with Randy for five years while at R R Bowker. In his position Randy supported my product line from a marketing perspective, ranging from website design, writing copy and creating customer newsletters. Randy was creative, detail oriented and always delivered on time. Randy also had a knack for translating product benefits and clearly communicating them to our customers.

John Krafty
Senior Director, Identity & Analytics Services

I Could Count on Randy

Randy served as the marketing resource for the Library market while we both worked at Bowker. He created high quality marketing materials and always provided personalized and professional support for my marketing needs. I could count on Randy to easily grasp the nuances of our various products, to understand the relevance of them to our customers and to communicate that in a very clear and savvy way.

Melissa Kuzma
Assistant Director, East Brunswick Public Library

Experienced and Savvy Marketer

Randy is an experienced and savvy marketer who can wear many hats and is true team player. While reporting to me at Bowker in our Corporate Marketing department, Randy had to constantly toggle as a webmaster, a graphics designer, a copywriter, a project manager, an e-mail blaster, a corporate communications specialist and PR guy. Randy did a fantastic job supporting many stakeholders throughout the organization, and played a key role in ensuring that our campaigns, branding, marketing and communications efforts were dynamic, effective and measurable. There is rarely a day that goes by when I say…”I wish Randy were still here…he could have helped tackled this”…Randy would be an asset to any organization on so many levels.

Andy Weissberg
Innovative marketer, experienced and creative business builder

Transformed Our Marketing Activities

I worked with Randy for over five years, during that time he transformed both our online and traditional marketing activities to mirror our sales objectives and has worked closely with customers and sales to ensure we maximize our ROI on marketing spend. Randy is a consummate professional and always willing to help the company achieve their goals. I would recommend Randy to any organization that is seeking a strong marketer.

Michael Ornstein
VP & General Manager, Americas at IET

Reliable to a Fault

While Randy’s title was Senior Web Developer, I found that what he actually brought to the magazines extended far beyond that title. When I first came on board as Marketing Director, he’d been managing the email deployments for several years, and even after I took on this role myself, he continued to provide critical ongoing consultation. When the company was between webinar managers, he took the lead and filled the gap. All while keeping the sites running and building microsites and landing pages. In short, Randy is a true team player, reliable to a fault, who invariably gives more than he takes. His broad range of skills and knowledge, from web development to copy writing to list building, as well as his commitment to Big Picture priorities and meeting deadlines, keeps him busy and makes him an invaluable resource. More than just a resource, though, he’s a nice guy to work with.

Roger Jarman
Marketing Director, Media Source Inc.

A Transformational Leader

During Randy’s 5+ years at Library Journals, LLC, he established himself among the senior leadership of the company and developed a reputation for being an all-around team player. In my short tenure as GM/Group Publisher, Randy proved those qualities over and over again. He was a transformational leader of our digital properties as well as digital marketing capabilities — driven by challenge, undeterred by obstacles, and committed to improving company-wide performance. His expertise encompasses all aspects of digital transformation, from platform/product development, agile development methodologies, and UX design to influencing positive change through team building and staff development.

David Greenough
General Manager, Group Publisher, Media Source Inc.

A Pleasure to Work With

I’ve had the pleasure of working with Randy over a number of years and on a variety of projects. Randy is the ultimate professional and a pleasure to work with. He is extremely detail oriented, focused and efficient. He doesn’t miss deadlines even if it means working way beyond the call of duty and he makes sure that every project is completed to exceed the customers’ (internal or external) expectations.

Beat Barblan
Senior Director, Publishing & Data Services at ProQuest/Bowker

A Rare Combination

Anticipates problems before you do and solves them before you can hit send! Super organized! Randy, also possesses a rare combination of interpersonal and technical web design skills that make working with him a joy, especially for those who know what they want out of a site but not exactly how to get there. Communication is clear the whole way!

Sara Scully
Owner, Scullyone Productions

The Consummate Professional

Randy is the consummate professional: always positive, particularly under pressure, knows how to execute specific tasks, anticipates needs outside project scope and delivers solutions. Because of Randy, specific goals (such as education webinars) were able to get developed and executed upon to plan.

Ian Singer
GM, Credo Reference - Infobase Holdings at Credo Reference