Randy Heller

Breathe new life into your small business story.



How Does My Story Process Work?



Before we can tell others the story of your business, we need to gather all the pieces of it.

This happens through a process of phone or video calls, emails, and online research designed to answer key questions like …

Who and what is your business?

When, where, why, and how did it first come to life?

Who does it serve, what does it offer, and how is it special?

What is your market, and who are the other players in it?

What motivates your business? What does it stand for?



We then explore how these pieces fit together into a shape that best serves your business goals. 

The end result of this collaborative process is a strategy document that answers mission critical questions like …

What are the challenges you address for customers?

What are the opportunities you create for them?

What is the unique promise only you can make to them?

Why do you care about their success?

And why should they care about yours?


Using this plan as a road map enables us to breathe new life into your small business story.

The specific vehicle used to tell your story will vary depending on what it takes to inspire action from the future customers you’re trying to reach to grow your business.

Some possibilities include …

Professionally crafted text for websites and “About” pages

Online articles, blog posts, and social media profiles

Scripts for multimedia projects, audio or video

Larger and long-term projects, like a book or an article series

Ghostwriting and co-authoring options available

Read What I’m Writing at StoryHeller.com

  • What You Do NextWhat You Do Next
    When you're in the stuck in the mud (literal or figurative), it doesn't matter how you got there. What matters is what you do next with the materials at hand to move forward again. The post What You Do Next first appeared on Story Heller. Read more »
  • What Happened at The Shack …What Happened at The Shack …
    Even summer break needs to end eventually. Stories need to end. To be replaced by other fresh, new stories. We need to have something to look back at in order to appreciate where we are now, and where we’re going. The post What Happened at The Shack ... first appeared on Story Heller. Read more »
  • In Search of Inciting IncidentsIn Search of Inciting Incidents
    Where does a story begin? In Alice in Wonderland, the King of Hearts tells the White Rabbit to, “Begin at the beginning, and go on till you come to the end: then stop.” But is that really how it works? The post In Search of Inciting Incidents first appeared on Story Heller. Read more »
  • A Story Is Not the TerritoryA Story Is Not the Territory
    We are not our stories, and our stories are not us. But they provide us with a powerful tool for better understanding and sharing who we (or our businesses) are, what we do, and what we stand for. The post A Story Is Not the Territory first appeared on Story Heller. Read more »
  • Doing Something DifferentDoing Something Different
    We carve out paths for ourselves over time, both literal and figurative, doing things that feel familiar and even comforting to us. But when those things aren't enough, it can help to try doing something different. The post Doing Something Different first appeared on Story Heller. Read more »
  • When a Tree Isn’t a MetaphorWhen a Tree Isn’t a Metaphor
    Sometimes a tree is just a tree and tells a story all its own. And that story might bring with it issues like scarcity, insecurity, and futility. And when it does, it might be time to tell a different one by doing something. Anything. The post When a Tree Isn't a Metaphor first appeared on Story Heller. Read more »

What People Are Saying …

  • "Finely-Tuned Storytelling Abilities"

    “I worked with Randy to help me uncover what he instinctively knew was true — some of my message was buried under language that wasn’t getting to the heart of what I do. His willingness to dig deep and listen, apply his creative processes and share insights were very helpful to me in defining the potential of having positive, strategic conversations. I appreciate his finely-tuned story-telling abilities to distill the message to something that would resonate with business leaders in diverse functional roles. The added bonus? I thoroughly enjoyed working with Randy!”

    "Finely-Tuned Storytelling Abilities"
    Kelly Stewart
    Founder of The Positive Business
  • "A Gifted Storyteller & Writer"

    “I first met Randy while participating in a Seth Godin marketing seminar. None of us could get over his natural ability to tell stories. I was so impressed with the uniqueness and quality of his work that I immediately invited him to create content for my own website. He’s a gifted storyteller and writer I can recommend with confidence to any business wanting to create marketing messages that don’t sound like marketing messages.”

    "A Gifted Storyteller & Writer"
    Mike Sagman
    Founder of The Dog Food Advisor
  • "An Amazing Talent"

    “Randy blew me away with his ability to harness the story of my business and use it to help the business shine! He intuitively crafted the right message and feeling to represent me and what I do for clients. I had not realized how much of a difference it could make to have the right message conveyed in the right tone until I saw the results of what he could do! Randy is a genuine, honest guy, who was a pleasure to work with. He has an amazing talent and I am glad I found him!”

    "An Amazing Talent"
    April Hall
    Owner of Data Points Consulting
  • "Gifted Storyteller"

    “Gifted Storyteller is the phrase that comes to mind when I think about Randy. I was impressed with [his] ability to really hone in on what our company does and how to create a story about what we do and how we do it that can make us stand out in our very competitive industry. He’s extremely focused, organized and does what he says he will do when he says he will do it. The quality of his writing and content are top notch.”

    "Gifted Storyteller"
    Janice Rodriguez
    CEO of Adelante Live Inc.
  • "Truly a Rare Find"

    “Randy has been the best freelancer I have ever worked with on [Upwork]. His attention to detail and ability to digest virtually any subject matter puts him on another level entirely. If your looking for a tier 1 professional, please look no further. I will be hiring Randy in the future for all my personal and client work. He is truly a rare find in a sea of average joes.”

    "Truly a Rare Find"
    Ricardo Mong
    CEO of The Archangel Group
  • "Great Great Quality Content"

    “Working with Randy was fantastic! He took his time during our phone consultation to understand exactly what I needed to convey in my article. He delivered great great quality content in the timely matter. I look forward to working with him again.”

    "Great Great Quality Content"
    Oksana Palí
    Oksana Palí Photography
  • "Randy is a Magician"

    “Randy is a magician when it comes to writing. Especially with storytelling! I have met and worked with many writers and I can tell you that Randy is one of my TOP 3 favorites and this is why: he understands perfectly the brand’s vision and purpose, and transforms it [into] professional content for your target. He’s meticulous and a perfectionist with his work. Something I really appreciate in a professional.”

    "Randy is a Magician"
    Iustina Faraon
    Co-Founder & CEO of Coreto