How well are you connecting with your future customers?
Are they aware of the unique value you can bring to their business?
Is the story you’re telling now getting you the results you need?
Why do people lean in a bit when they hear these words?
“Let me tell you a story …”
It’s because as humans, we’re hardwired to respond to stories in a visceral way that bypasses logic and taps directly into our emotions.
Books, movies, TV shows, and even some clever TV commercials have the ability to grab our attention quickly and hold onto it for thirty seconds, thirty minutes, or even three hours.
Is your small business telling a story like that?
If not, then you may be missing a crucial opportunity to speak in a language that your customers will not only understand, but respond to.
Learn more about me, or read on to answer the question …
Why Even Tell a Story?
Simply put, the alternative to telling a story is not telling a story.
Except there’s no such thing as not telling a story.
That logo you’re using tells a kind of story, good or bad.
The design of your website tells one too, whether you created it yourself on Squarespace or paid somebody a month’s worth of revenue to design and build it for you.
The partners in your supply chain, the social media platforms you post to, and the size of your staff (or lack of one) all tell people a clear story about your business.
The question is, are all those things telling the story you need people to hear so that they’ll want to do business with you?
If not, then what if you told a story that was intentional rather than accidental?
How Can I Help With This?
Before you can tell an intentional story about your business, it’s important to know what all the parts of it are and what the shape of it should be.
This is why I’ve divided my services into three categories …
What are the details of your story? What do you do and why do you do it? Who do you do it for … and what’s their story?
How do the pieces of your story fit together, and how can it best serve your overall goals and marketing strategy?
This is where your story comes together to to make something happen. To inspire action. To grow and focus your business.
Click any of the links above to learn more about each of these services. Or if you think you’re ready to breathe new life into your business …