Randy Heller

Breathe new life into your small business story.

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How Does My Story Process Work?

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STEP 1: DISCOVERY

Before we can tell others the story of your business, we need to gather all the pieces of it.

This happens through a process of phone or video calls, emails, and online research designed to answer key questions like …

Who and what is your business?

When, where, why, and how did it first come to life?

Who does it serve, what does it offer, and how is it special?

What is your market, and who are the other players in it?

What motivates your business? What does it stand for?

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STEP 2: PLANNING

We then explore how these pieces fit together into a shape that best serves your business goals. 

The end result of this collaborative process is a strategy document that answers mission critical questions like …

What are the challenges you address for customers?

What are the opportunities you create for them?

What is the unique promise only you can make to them?

Why do you care about their success?

And why should they care about yours?

STEP 3: TELLING

Using this plan as a road map enables us to breathe new life into your small business story.

The specific vehicle used to tell your story will vary depending on what it takes to inspire action from the future customers you’re trying to reach to grow your business.

Some possibilities include …

Professionally crafted text for websites and “About” pages

Online articles, blog posts, and social media profiles

Scripts for multimedia projects, audio or video

Larger and long-term projects, like a book or an article series

Ghostwriting and co-authoring options available

Read What I’m Writing at StoryHeller.com

  • Never Ever Tell Me the RulesNever Ever Tell Me the Rules
    Being in the game, creating content, having fun, and letting the passion and personality of our story shine through is the true standard of excellence. Not which arbitrary set of rules we're playing by this week. Read more »
  • The Myth of a Simpler LifeThe Myth of a Simpler Life
    Life is hardly simple. But it's easy to think it was once, in a different time or at a younger age. Really, though, life was just as complicated then as it is now. What's changed is that we can see the water now, all around us. Read more »
  • The Trouble with Roller CoastersThe Trouble with Roller Coasters
    Is unpredictability a bug? Or a feature? Any good story worth telling (or living) hinges to some extent on not knowing what’s going to happen next. Read more »
  • Kill Your Darlings, Reclaim Your NarrativeKill Your Darlings, Reclaim Your Narrative
    We all have our darlings, don't we? Those well-crafted memories and anecdotes and personal insights that we’ve been polishing and fine-tuning for years. Maybe even decades. But are they serving us? Or slowing us down? Read more »
  • Simple Plans Make for Boring StoriesSimple Plans Make for Boring Stories
    When reality grabs hold of our best-laid plan and turns it into something so complicated that we can't recognize it, don't despair. This just means you've been handed a much better story to tell. Read more »
  • Embrace the Noise and Own the TurnEmbrace the Noise and Own the Turn
    It always starts with a barely noticeable clicking noise. Then eventually it gets so loud that you can't ignore it anymore. That sense of needing to better understand our story so we can take the next step forward ... Read more »

What People Are Saying …

  • "Finely-Tuned Storytelling Abilities"

    “I worked with Randy to help me uncover what he instinctively knew was true — some of my message was buried under language that wasn’t getting to the heart of what I do. His willingness to dig deep and listen, apply his creative processes and share insights were very helpful to me in defining the potential of having positive, strategic conversations. I appreciate his finely-tuned story-telling abilities to distill the message to something that would resonate with business leaders in diverse functional roles. The added bonus? I thoroughly enjoyed working with Randy!”

    "Finely-Tuned Storytelling Abilities"
    Kelly Stewart
    Founder of The Positive Business
  • "A Gifted Storyteller & Writer"

    “I first met Randy while participating in a Seth Godin marketing seminar. None of us could get over his natural ability to tell stories. I was so impressed with the uniqueness and quality of his work that I immediately invited him to create content for my own website. He’s a gifted storyteller and writer I can recommend with confidence to any business wanting to create marketing messages that don’t sound like marketing messages.”

    "A Gifted Storyteller & Writer"
    Mike Sagman
    Founder of The Dog Food Advisor
  • "An Amazing Talent"

    “Randy blew me away with his ability to harness the story of my business and use it to help the business shine! He intuitively crafted the right message and feeling to represent me and what I do for clients. I had not realized how much of a difference it could make to have the right message conveyed in the right tone until I saw the results of what he could do! Randy is a genuine, honest guy, who was a pleasure to work with. He has an amazing talent and I am glad I found him!”

    "An Amazing Talent"
    April Hall
    Owner of Data Points Consulting
  • "Gifted Storyteller"

    “Gifted Storyteller is the phrase that comes to mind when I think about Randy. I was impressed with [his] ability to really hone in on what our company does and how to create a story about what we do and how we do it that can make us stand out in our very competitive industry. He’s extremely focused, organized and does what he says he will do when he says he will do it. The quality of his writing and content are top notch.”

    "Gifted Storyteller"
    Janice Rodriguez
    CEO of Adelante Live Inc.
  • "Truly a Rare Find"

    “Randy has been the best freelancer I have ever worked with on [Upwork]. His attention to detail and ability to digest virtually any subject matter puts him on another level entirely. If your looking for a tier 1 professional, please look no further. I will be hiring Randy in the future for all my personal and client work. He is truly a rare find in a sea of average joes.”

    "Truly a Rare Find"
    Ricardo Mong
    CEO of The Archangel Group
  • "Great Great Quality Content"

    “Working with Randy was fantastic! He took his time during our phone consultation to understand exactly what I needed to convey in my article. He delivered great great quality content in the timely matter. I look forward to working with him again.”

    "Great Great Quality Content"
    Oksana Palí
    Oksana Palí Photography
  • "Randy is a Magician"

    “Randy is a magician when it comes to writing. Especially with storytelling! I have met and worked with many writers and I can tell you that Randy is one of my TOP 3 favorites and this is why: he understands perfectly the brand’s vision and purpose, and transforms it [into] professional content for your target. He’s meticulous and a perfectionist with his work. Something I really appreciate in a professional.”

    "Randy is a Magician"
    Iustina Faraon
    Co-Founder & CEO of Coreto